Brandon Chinn / Director

With a background in the arts, startups, digital marketing, and healthcare, Brandon has led projects for ZocDoc, Prophet Consulting, and The Actors Theatre of Louisville. Brandon’s work thrives at the intersection of creativity and business, demonstrated by his work crafting experiences to influence audiences and customers, both on stage and online. His past clients include Tenet Healthcare, Electrolux, General Mills, HCA, Stanford Medicine, and Halyard Health. He prides himself on his ability to help teams say, “Yes and,” and “Let’s try it!”  Brandon holds an MBA from UVA’s Darden School of Business and a BA in Commerce, Organizations and Entrepreneurship from Brown University.

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Giant bridges, random acts of kindness, Japanese gardens, collaboration between rare combinations of people, a new journal, attention to detail and Whitney Houston singing the National Anthem.

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The PI team came to visit my Innovation and Design Experience class at Darden to help us scope a new project for our client. What impressed me most about the team was how little they talked and how well they listened. Just a few of their carefully phrased questions steered our thinking (and the resulting design brief) in the right direction. We finished our final presentation to rave reviews, thanks in large part to the Peer Insight team’s initial guidance. 

 

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