Clay Maxwell / CEO

Clay is a gifted enabler of organizational growth, with extensive experience in corporate innovation strategy and ideology. He has led service design and innovation work across numerous industries with clients such as Colgate-Palmolive, Intel, Emerson, Intuit, Kimberly-Clark, and Merck. Clay also has extensive experience in business model innovation and strategic venture partnering. Prior to joining Peer Insight, he worked for Creative Realities helping analyze and improve large organizations’ innovation processes. Clay is a member of the board of the Association for Managers of Innovation (AMI), a non-profit. He graduated from Duke University with a B.A. in psychology and history.


Anytime someone says, “Whoa, we can do that?” I am always inspired when people embody the ask for forgiveness not permission approach (appropriately, of course).  Whether it’s getting partners to engage in an alpha test, or testing a cartoon-like storyboard with guys wearing ties and cuff links, I will never stop enjoying the look of pleasant surprise on my clients’ faces when people come along for the ride.


If for no other reason (and there are lots of other reasons), you should do ethnographic research to build up a story cache. It was a residential home energy project, so it won’t be hard to imagine how running an aquarium setup that probably shames most fish stores in the world resulted in a high electric bill. I know a guy if you need any African fresh water puffer fish.


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