A leading consumer packaged goods (CPG) company’s sales were plateauing and they needed to activate their customers in new ways.
How will real-time sensors affect the way fleet drivers operate their trucks?
The needs of their market began to change rapidly. So this 79-year-old elder health provider asked Peer Insight to "Help us innovate three times faster."
Whether you’re designing a breakthrough customer experience or innovating your business model, a design thinking sprint could be the place to start. Over the years, Peer Insight has perfected an approach that is a mash-up of classic design thinking tenants with startup sprint principles, allowing our clients to move from hoping to knowing in six weeks or less.
Sometimes our clients are used to making decisions on large quantitative studies and wonder how we can possibly gain the confidence we need to make decisions in the early stages of a new venture without one. Instead of focusing on increasing survey numbers to the point of being statistically significant, we focus on moving our research from measuring what people say to measuring what they actually do.
Thinking about a sprint? Everybody’s doing it. But if your goal is to develop a new service offering, a breakthrough customer experience, or an innovative business model – and if you work in a large enterprise – is a sprint realistic? You bet it is. But before you step in the blocks and anticipate the starter’s gun, take a look at our pre-sprint checklist.
I got to learn more about Peer Insight’s new corporate innovation practice, Peer Insight Ventures from Natalie Foley, Partner. Natalie talks about the “ego check” that exploring new opportunities requires and how we help our clients navigate the emotional and functional journey of bringing new services to market.
A necessary step in any consumer facing innovation is to run experiments in the market, with consumers or end users participating, and ideally paying...
I sat down with Kathi Hendrick, Venture Lead, to discuss Peer Insight’s new corporate innovation practice, Peer Insight Ventures. Kathi shares her experience designing and testing new service experiences and their business models.
‘Ventures’ is Peer Insight’s new practice for accelerating corporate innovation. We help our clients move quickly and affordably from a nascent concept to exploring product-market fit and getting first revenues.
“When all is said and done, a lot more gets said than gets done.”
Too true, right? And more to the point, this statement reveals an important challenge for innovators: What people Say, especially about their behavior in the future, is a poor predictor of what they Do. Here’s what you can do about it.
It’s very un-PC to say there are dumb questions. Would you feel better if I said “unskillful?” When we’re going to spend weeks, months, maybe even millions exploring a question, I feel strongly that we take some time to get the question right. Here’s how.
Is your organization grappling with a messy challenge and reluctant to talk to real customers about how to solve it? Think design thinking can help? Here’s a rough guide to follow to convince your stakeholders to adopt a design-driven approach.
Peer Insight has been teaching an innovation curriculum to Georgetown and ASU’s Academy for Innovative Higher Education Leadership and at our last class a professor from Stanford’s Engineering Department asked a great question, “How does the Design Thinking approach compare to that of Engineering?”
Today we see 5 main avenues to growth. This article will help you choose which are right for your organization depending on your goals. I’ll advocate for a risk-optimized approach that’s ideal for achieving breakthrough growth in line with a short list of organizational characteristics.
In 1999 I founded a company that promised to put your physical mailbox on the Internet. It never happened. But the company we created is still going nearly 17 years later.
Our republic has lasted 240 years, thanks in no small part to our veterans. After trading their uniforms for civilian clothes, many veterans are finding themselves on the front lines of a new challenge – as startup founders – contributing to an entrepreneurial renaissance
We frequently help clients discover a creative or innovative solution to a complex challenge that has been nagging them. To do innovation work, we have to open ourselves up to possibility, just like a kid who sees a wand instead of a stick.
Peer insight has a new home! Check out how we used our own process on ourselves to design our new space.
As a practitioner of service design, I often get asked for recommendations on great books about design thinking methods. After many impromptu conversations at conferences, workshops, and other events, I've finally decided to put them down on paper.
Think design strategy might be the career path for you, but not sure where to start? Here are 4 ways to get your feet wet and gain experience.
Wondering what a day in the life of a Design Strategist at Peer Insight is like? Get the inside scoop here.
You’ve heard of yoga. Maybe you’ve even practiced yoga. What kind? There’s Hatha yoga, Shavasana, yoga, even hot yoga. But have you done gallery walk yoga?
In organizations, we standardize to lessen anxiety and create rules to set expectations. However, being comfortable in what we know and habituating to familiar processes lead us astray - and can lead us to continue on in a process that no longer works for the new people who are a part of it.
It is important to design for all your user groups not just the end user when creating experiences with human-centered design. A key example is the difference between Uber and Lyft and why Lyft is seemingly winning in the marketplace.
Harvard Business Review tells us platforms are the dominant business model and we've found the same thing across 11 years of helping clients build new services. So armed with HBR's depiction of WHAT a platform is, I'll share with you HOW to build one for your organization.
A fairly recent addition to my workflow preferences is the use of actions in Adobe applications. In this post, I want to share with you what an action is, the advantages they serve in your design workflow, and some of my favorite actions that I've created.
A successful corporate incubator or accelerator depends upon three things: people, people, and people. That’s what I learned by speaking with the heads of corporate incubators at 12 blue chip corporations in the past eight weeks.
Intrapreneurs possess the entrepreneurial chops to translate customer insights into compelling business concepts, in addition to being savvy navigators of the corporate environment. Here are 5 traits of successful intrapreneurs that we've witnessed in our work with some of our inspiring clients.
Ever wonder why people get so excited for March Madness? Here's 6 reasons why March Madness perfectly unites sports and service design to make one of the best sport experiences of today.
After you’ve applied your human centered design skills to understand your customer’s jobs-to-be done, identify their unmet needs, and develop a blueprint for a hypothetical service that meets those needs, it’s time to up the fidelity of your research by creating service experiences that live in the market.
I was a reader before I was a designer, and naturally I spend a great deal of time collecting books on graphic design. Most of what I initially found, in the form of designer magazines and art books, contained banal information that is easily found online.