A specific management discipline focused on the creation and nurture of new service offerings has not been codified – until now.
Since 2003, Peer Insight has pioneered the discipline of service innovation by interviewing over a thousand executives and practitioners worldwide, analyzing data from hundreds of projects, convening and headlining numerous conferences, and writing extensively on the topic. This expertise benefits our clients in four ways:
- At the Policy level, we advise governments and their agencies worldwide on economic development strategies to support the shift from manufacturing to services.
- At the Enterprise level, we assess capability and build strategies to help companies grow through organizational and leadership development.
- At the Program level, we architect the management components and convey the use of leading edge methods to drive productive and fruitful innovation. Examples include communication, open innovation, and change management programs.
- At the Project level, we combine rigorous business analysis with design thinking methods to find and develop opportunities in clear and profitable white space. Our methodologies are applied to drive new revenue opportunities, develop new business models, or reengineer outmoded processes.
Overcoming risk aversion is a key to succeeding at service innovation. The best companies are studying how to do it. They're taking risks. To paraphrase novelist Erica Jong, companies that don't risk anything risk much more.
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