A Tactical Guide for Designing, Launching & Optimizing an Innovation Group at any Organization

We talked to over a dozen innovation leaders at large organizations about how they've thrived, or fumbled, to establish their innovation groups. This playbook highlights their strategies and hard-won learnings, as well as our perspective from working with innovation groups for over 14 years.

Name *
Why are you interested in the playbook? *


We hosted a webinar that highlights key parts of the playbook, including stories from the innovation leaders we interviewed

How our thinking evolved over the course of interviewing innovation leaders and creating the playbook...


We conducted a Listening Tour to understand how corporate innovation groups thrive, bumble, or fumble

Corporate Innovation Groups (CIGs) are charged with making new, high-risk possibilities a reality. They are often outfitted with shiny new lab spaces and some autonomy to explore new opportunities. Some groups have successfully innovated by taking measured risks their executives could tolerate; others, however, fail to remain relevant.

Peer Insight Ventures hit the road to talk with insiders who have lived through the ups and downs of setting up and running Corporate Innovation Groups (CIGs) that are tasked with exploring adjacent and breakthrough growth opportunities for their respective organizations. Building on our 14 years in the field, we investigate the success and failure modes of CIGs and identified ways teams can build a more resilient innovation capacity at their organization.


Some Spotlight Reading on Corporate Innovation Groups: 


We've been thinking about this challenge for a long time - see some of our pieces on corporate innovation group strategy!