Design Thinking Ideation Technique: Challenging Orthodoxies
Try this tool at the next brainstorming session with your team:
- State a fact or assumption about your industry or problem
- Ask yourself why the above is true? Should you challenge it?
- Now answer, what would be the opposite of that assumption?
- Create possibilities based off this new idea
Let's say we were trying to re-imagine a bikeshare service for college campus (a recent challenge I led at University of Maryland's Social Enterprise Symposium). It could go something like this:
- Assumption- Bikes have to be locked in public spaces
- Why?- Because bikes get stolen when they aren't locked
- Opposite- Bikes can be left anywhere without fear of theft
- Some Possibilities-
- keep bikes in nooks and crannies in parking garages (leverage unused spaces)
- what if bikes were used as classroom seats and universities didn't have to purchase fixed seating in a classroom?
- take idea A and charge for bike permits as a revenue source for the campus
Okay, so maybe these aren't the best ideas in the world, but the point is that challenging orthodoxies stretches a team's thinking to find nuggets of hidden opportunities, revenue streams and ideas – possibilities that might not have been uncovered if we'd held onto the assumption that "bikes have to be locked in public spaces."
Often, when leading innovation projects in large organizations, we see our clients get stuck in constraints too quickly. Ideation techniques such as the "challenging orthodoxies" exercise are a great way to create new possibilities during a brainstorming session.
Okay... so you tell me. What other possibilities come to mind if bikes didn't have to be locked in public spaces?
Message me: @davidlemus