Engineering vs. Design Thinking

Our Director Brandon Chinn recently wrote his thoughts on LinkedIn about the designing thinking approach compared to engineering: 

I don’t have an engineering background myself, but luckily our founder Tim and one of my favorite colleagues, Kathi, both describe themselves as “reformed engineers” so I asked them to compare and contrast Design Thinking and Engineering. Their first response was, "USE BOTH! To innovate you need all the tools at your disposal you can get! We are not 'engineers' or 'design thinkers' We are innovators!" 

To read the full story check out his post on LinkedIn 

 

Brandon Chinn