We guide and support firms in the development of innovative service offerings.
Firms often lack two key ingredients needed to develop revenue-generating services.
- Services entrepreneurship know-how: Most product firms underestimate the degree to which their entire fulfillment system is optimized for products—and unsuited for services.
- Belief: There is a lack of belief that the firm can commercialize new services.
How we can support you
Peer Insight’s experience in more than a dozen industries has resulted in a robust set of methods that fundamentally de-risk the P2S exploration process. We achieve this through four steps:
- We create an achievable services entrepreneurship roadmap.
- We establish an optimal structural model to attract human capital, attract growth capital, and define an exit strategy.
- We design and execute affordable in-market experiments and pivot as necessary.
- We build BELIEF within your growth capital sources through rapid milestone achievement.
We have a series of field-tested and easy-to-use protocols.
- Value Proposition: We will formalize the value proposition, so that changes and tweaks can be made without losing sight of what’s important to your firm.
- Bring-Build-Buy Map: Forming concepts requires us to link the demand chain with a supply chain. To see new possibilities in the supply chain, it can be helpful to draw a map of the relevant capabilities, and which firms might provide them. This tool helps you see these possibilities.
- Make-or-Break Assumptions: We minimize risk and expenditure by rolling out only those concepts that pass a set of four initial thought tests. This tool helps you define the key assumptions for your concept, which will become a reference point for the rest of the project.
- Services Revenue Model Archetypes: We have prototyped and launched scores of services revenue models. As a result, we have a library of revenue model archetypes and associated case studies.
- Reverse Income Statement: Looks at the investment worthiness of a business concept by setting the Year 4 income statement, and work backwards.
- Control Points: A visual tool for identifying and evaluating alternative control points through P2S business design.
At the end of a P2S project your team will:
- Learn and apply Peer Insight’s methodology through action learning based workshops
Develop and test at least two high-potential service concepts in the field
Identify one to two distinct revenue model options
Develop a business case for each of the concepts
Determine funding model strategies
Engage with potential partners
Design a plan for the alpha test
Companies We Serve
Interested in a Products-to-Services Project?