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Seizing the White Space: Innovative Service Concepts in the United States Prepared for Tekes, Finland's National Agency for Technology and Innovation, by Peer Insight. May 2007.  Service innovators are not waiting for the answers. In both the U.S. and foreign countries, service innovators have forged ahead to the best of their abilities. They are inventing tools and methods they need as they go. For innovation practitioners, the best place to learn about service innovation is in the field, observing the most proactive companies and adopting their lessons.
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Design Thinking + IT-Mediated Services = Innovation Excellence Prepared Jeneanne Rae, Carl Fudge, Peer Insight. August 2009. The entire notion of creating a service for an end-user is often lost on development teams, resulting in the creation of user experiences that are underwhelming and subsequently fail to capture the results – financial or otherwise – that were projected.
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What Makes a Service Artifact? Article by Tim Ogilvie and Stephen Ezell, Peer Insight Tangible service artifacts are just one of the many details service innovators need to get right. And if all the right elements are in place, the service artifact can become sought after independent of the service experience it was designed to support.
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