Tim Ogilvie / Founder

Tim is happiest when he’s exploring new places. Whether it’s a new customer, a new offering, or a new business model, he is drawn to the challenge of pattern-finding and rapid experimentation. It makes sense. Prior to forming Peer Insight in 2004, he was a software startup CEO, a strategy consultant, and an Army brat. At Peer Insight, Tim has helped pioneer the emerging methods of design thinking, including co-authoring two best-selling books on the subject: Designing for Growth and The Designing for Growth Field Book. He has led breakthrough service innovation projects for AARP, Hewlett-Packard, Intel, Kimberly-Clark, Procter & Gamble, Siemens, Starwood, and The Hartford. Tim’s education includes a Masters in Computer Integrated Manufacturing Systems from Georgia Tech and a BA from the University of Virginia. He is a Visiting Lecturer at the University of Virginia Darden School of Business, where he teaches design thinking.


Clients. When you work in innovation and growth, your clients are the leaders in their organizations who think they can change the world – sometimes despite all evidence to the contrary. Their enthusiasm is infectious.


Hearing updates a year after we’ve left a project can be both scary and exhilarating. Just last week a client said to me, “What [Peer Insight] taught our teams has changed their professional lives forever. You should see the confidence they bring to every problem. It actually frightens some of their bosses.”


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