Follow us on a Listening Tour to understand how corporate innovation groups thrive, bumble, or fumble
Corporate Innovation Groups (CIGs) are charged with making new, high-risk possibilities a reality. They are often outfitted with shiny new lab spaces and some autonomy to explore new opportunities. Some groups have successfully innovated by taking measured risks their executives could tolerate; others, however, fail to remain relevant.
This summer, Peer Insight Ventures will hit the road to talk with insiders who have lived through the ups and downs of setting up and running Corporate Innovation Groups (CIGs) that are tasked with exploring adjacent and breakthrough growth opportunities for their respective organizations. Building on our 14 years in the field, we'll investigate the success and failure modes of CIGs and identify ways teams can build a more resilient innovation capacity at their organization.
We want you to join the conversation! We invite you to share your questions, ideas and experiences. We’ll update you about insights we’ve gathered and how our thinking evolves via our newsletter, our community content page, and solicit your input as we go along.
We've noticed a trend...
From our 14 years collaborating with Corporate Innovation Groups, we've seen what works and what doesn’t - and we see many of these long-standing challenges persist today in the face of a growing innovation imperative.
As we partner with Corporate Innovation Groups to identify new opportunities, form concepts, and test them via in-market experiments, we get a first-hand look into their inner workings and evolution. Although every CIG operates differently, they all have immense complexity to contend with. As the innovation landscape evolves, we're continually interested in understanding how innovation teams can succeed despite the threats they face from all sides - external competitors, disruptive startups and internal business units.
Although a number of Corporate Innovation Groups aren't living up to expectations or have closed their doors, we believe there's still a case to be made for the role of these groups in business innovation. We believe there are common failure modes and by avoiding them, teams can form a more resilliant innovation system.
Dive deeper on Corporate Innovation Groups:
Check out the research we did to understand how innovation teams can successfully transition promising concepts to the core business for scale-up.
Read our blog post on The Top 5 Incubator Regrets.
Read our blog post on Organizational Growth Strategies for Breakthrough Innovation.