Products-to-Services (P2S) initiatives forge new growth platforms and transform your organization by placing new and defensible requirements on your business design.


For more than a decade, Peer Insight has supported some of the world’s most admired firms, from General Mills to HP to Pfizer, as they stood up a service for the first time.

In an economy where services make up nearly 80% of the national GDP, product-centric companies are seeing their profit margins eroding. Transitioning your business to include a service-based offering will open up new opportunities for top-line growth, including:

Whether you're a B2B or B2C, we help you navigate and de-risk your Products-to-Services journey with six tools to explore new service possibilities.

Download our free P2S Guide to find out how product-driven firms are building their business and stimulating growth by shifting to services.