4 Tactics for Navigating Risk

Corporate Innovation Groups (CIGs) are often on “offense” when it comes to new product development and technological innovation, particularly when it comes to engaging the market and mitigating market-facing risks

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Clay Maxwell
AI=IA, Intelligence Augmentation as an opportunity rather than a threat

Much has been said about the disruptive potential held within artificial intelligence (and this is not a new debate). I’d love to focus less on the terminator-style disruption that some say will come with sentient machines and more on the presumably much closer at hand disruption from the rapidly broadening array of automated tasks. Rather than envisioning catastrophe scenarios, what opportunities are present in this new capability set?

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Watch: Design Thinking Sprint Webinar

Whether you’re designing a breakthrough customer experience or innovating your business model, a design thinking sprint could be the place to start. Over the years, Peer Insight has perfected an approach that is a mash-up of classic design thinking tenants with startup sprint principles, allowing our clients to move from hoping to knowing in six weeks or less.

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Dave Cooley
Moving From Say to Do

Sometimes our clients are used to making decisions on large quantitative studies and wonder how we can possibly gain the confidence we need to make decisions in the early stages of a new venture without one. Instead of focusing on increasing survey numbers to the point of being statistically significant, we focus on moving our research from measuring what people say to measuring what they actually do.

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To Sprint, or Not to Sprint

Thinking about a sprint? Everybody’s doing it. But if your goal is to develop a new service offering, a breakthrough customer experience, or an innovative business model – and if you work in a large enterprise – is a sprint realistic? You bet it is. But before you step in the blocks and anticipate the starter’s gun, take a look at our pre-sprint checklist.

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Tim Ogilvie