Peer Insight is an innovation consultancy. We empower people to be fearless explorers of new services, new experiences, and new business models through design thinking and the principles of entrepreneurship.

Accelerate Services Entrepreneurship through Strategic Partnering

In surveying the corporate innovation landscape, we see too many projects get too far down the road before failing, taking too many valuable resources with them. Our clients ask, "How can we increase the odds of success at such an early stage of the game?" Our answer, "Stake it!" and engage third parties to complete the experience. It's resource efficient and helps your firm place more small bets and learn at a fast pace. Learn more >

10 Risk Factors for Corporate New Ventures

Corporate ventures face extreme pressure to succeed early and often. From the outset, it’s important to confirm that there is a real pain the venture is solving for and that it makes sense for your organization to solve it. But what comes next? Director, Clay Maxwell, explores the ten risk factors you should consider when bringing a corporate venture to market. 


Tools for Empathy and Design Research

In June 2015, Design Strategist, Jimmy Tran, co-presented with Georgetown University at GMAC Annual Conference on our collaboration to re-imagine the MBA application process at the McDonough School of Business. Download the toolkit on empathy and design research that we walked through.



6 Steps to Knowing How to Know With Design Thinking

In November 2014, VP & COO, Natalie Foley, presented at TEDx Charlottesville on “6 Steps to Knowing How to Know.” Check out the video to learn how the Good Samaritan Society applied the steps to their challenge.

Business Design: an Experiment of Innovation

Making comparisons between the design thinking process and the scientific method is nothing new, just consider the innovation tool Assumption Testing

Director, Jessica Dugan, wonders if we could learn something more from our psychologist counterparts. Are the newest breed of innovators part designer, 
part scientist? 


Where Do Innovators Turn For Help?

I just returned from the GMAC Leadership Conference and, as you would expect from any industry-focused conference these days, there was talk of big data, managing your data, analyzing your data. The message many speakers relayed was “it’s not about the data itself, it’s about the decisions.”