Peer Insight is an innovation consultancy. We empower people to be fearless explorers of new services, new experiences, and new business models through design thinking and the principles of entrepreneurship.
Peer insight has a new home! Check out how we used our own process on ourselves to design our new space.
As a practitioner of service design, I often get asked for recommendations on great books about design thinking methods. After many impromptu conversations at conferences, workshops, and other events, I've finally decided to put them down on paper.
Think design strategy might be the career path for you, but not sure where to start? Here are 4 ways to get your feet wet and gain experience.
Wondering what a day in the life of a Design Strategist at Peer Insight is like? Get the inside scoop here.
You’ve heard of yoga. Maybe you’ve even practiced yoga. What kind? There’s Hatha yoga, Shavasana, yoga, even hot yoga. But have you done gallery walk yoga?
In organizations, we standardize to lessen anxiety and create rules to set expectations. However, being comfortable in what we know and habituating to familiar processes lead us astray - and can lead us to continue on in a process that no longer works for the new people who are a part of it.
It is important to design for all your user groups not just the end user when creating experiences with human-centered design. A key example is the difference between Uber and Lyft and why Lyft is seemingly winning in the marketplace.
Harvard Business Review tells us platforms are the dominant business model and we've found the same thing across 11 years of helping clients build new services. So armed with HBR's depiction of WHAT a platform is, I'll share with you HOW to build one for your organization.
A fairly recent addition to my workflow preferences is the use of actions in Adobe applications. In this post, I want to share with you what an action is, the advantages they serve in your design workflow, and some of my favorite actions that I've created.
A successful corporate incubator or accelerator depends upon three things: people, people, and people. That’s what I learned by speaking with the heads of corporate incubators at 12 blue chip corporations in the past eight weeks.
Intrapreneurs possess the entrepreneurial chops to translate customer insights into compelling business concepts, in addition to being savvy navigators of the corporate environment. Here are 5 traits of successful intrapreneurs that we've witnessed in our work with some of our inspiring clients.
Ever wonder why people get so excited for March Madness? Here's 6 reasons why March Madness perfectly unites sports and service design to make one of the best sport experiences of today.
After you’ve applied your human centered design skills to understand your customer’s jobs-to-be done, identify their unmet needs, and develop a blueprint for a hypothetical service that meets those needs, it’s time to up the fidelity of your research by creating service experiences that live in the market.
I was a reader before I was a designer, and naturally I spend a great deal of time collecting books on graphic design. Most of what I initially found, in the form of designer magazines and art books, contained banal information that is easily found online.
At Peer Insight, when we’re designing new service innovations, we’ve found the traditional VCA limiting in that it only tells part of the story. So, we use value constellations instead. Check them out!
We all know it’s super easy to get routinized into our daily lives and delay taking advantage of new opportunities, no matter how beneficial or cool they are. However, we’ve found at Peer Insight that it is important to take advantage of those new opportunities, especially where we can sharpen our skills as innovation consultants and communication designers.
What advice would you give your best friend? Business advice, I mean. I've had to think about this question once or twice a year for the past decade. Recently I came across some advice I offered to a not-too-close-friend four years ago. He said, "I have to create organic growth, not just incremental but real (double-digit) growth. That's what you do, right? What should I do?"
We love thinking about the future and behavior change at Peer Insight, and we know how easy it is to lose sight of your resolutions a few months into the year. So, we've adapted our design brief–a tool we use to stay focused on our project objectives–to help you set and keep your New Year's resolutions.
Considering a non-traditional MBA recruiting path? We’ll you’re in for a roller coaster ride in your second year, but it may be worth it. I went through it, so I thought I’d share my story and the few pearls of wisdom I can offer.
When I was 19, I volunteered for Army Airborne School. For two weeks the infamous Black Hats – tough-as-leather Sergeants who prepare soldiers to jump from planes – tested our mettle through ground-based training. Slowly, the ranks thinned to those who were fit enough and focused enough to jump successfully.
Design thinkers and innovators know the power of small teams. They are lean and mean, nimble and entrepreneurial. That’s why we honor them at Peer Insight. But sometimes in innovation, you need a bigger group, and that's when dots can help.
Design thinkers have all sorts of tools to get helpful feedback from users. Visual stimulus or even prototypes can get users talking, but sometimes it’s what they don’t say that speaks the loudest. When an interviewee is silent that’s when design thinkers need to exercise their emotional intelligence. Psychology Today defines emotional intelligence as “the ability to identify and manage your own emotions and the emotions of others."
I spend more time at my desk than I do anywhere else (it’s a close tie with sleeping in bed). While a lot of my graphic design peers prefer working in coffeehouses, I’ve always found that having a solid battlestation helps me get higher quality work done faster.
“Intuition versus Experiments” is the classic false choice. Of course the right answer for entrepreneurs and corporate innovators (who are the same, in many ways) is to choose both. In that order.
My husband and I are having a baby next week (if all goes as planned!) and we had decided on the name Clara. It was one of the first names we thought of, and it sounded lovely to both of us. But this past week, we admitted to each other that we were only feeling 95% about it, so we made the trip back to the drawing board.
It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.
When it comes to the optics of fitness, the vast majority of us prefer natural methods—diet, exercise, more and better sleep—to the artificial shortcuts. So why then does business seem obsessed with implants and bolt-ons?
I need to begin with a little self confession. I fly frequently and have flown enough miles to be one of the privileged few that gets to board before everyone else most of the time.
I recently decided to extend my vacation a couple of days and, as a result, I needed a new ticket home. Rationalizing that flying Spirit could not be any worse than my recent experience of winter camping when it was 20 below zero, I chose the significantly cheaper Spirit flight over my preferred status airline. How bad could it be?
Have you ever noticed how consultants tend to invent words? My favorite invented word in recent years is “dimensionalize.” As in, “First we need to dimensionalize the problem.” It highlights one of the most common ways consultants invent words, which is verbing a noun. (If you’re reading carefully, you’ll notice that “verbing” is an example of that, too.)
I’m here to tell you, it’s not a plot against the world, or even a gambit to raise fees. Consultants are just, I dunno, endowed with the gift of neologism.