Peer Insight is an innovation consultancy. We empower people to be fearless explorers of new services, new experiences, and new business models through design thinking and the principles of entrepreneurship.
A successful corporate incubator or accelerator depends upon three things: people, people, and people. That’s what I learned by speaking with the heads of corporate incubators at 12 blue chip corporations in the past eight weeks.
Intrapreneurs possess the entrepreneurial chops to translate customer insights into compelling business concepts, in addition to being savvy navigators of the corporate environment. Here are 5 traits of successful intrapreneurs that we've witnessed in our work with some of our inspiring clients.
Ever wonder why people get so excited for March Madness? Here's 6 reasons why March Madness perfectly unites sports and service design to make one of the best sport experiences of today.
After you’ve applied your human centered design skills to understand your customer’s jobs-to-be done, identify their unmet needs, and develop a blueprint for a hypothetical service that meets those needs, it’s time to up the fidelity of your research by creating service experiences that live in the market.
I was a reader before I was a designer, and naturally I spend a great deal of time collecting books on graphic design. Most of what I initially found, in the form of designer magazines and art books, contained banal information that is easily found online.
At Peer Insight, when we’re designing new service innovations, we’ve found the traditional VCA limiting in that it only tells part of the story. So, we use value constellations instead. Check them out!
We all know it’s super easy to get routinized into our daily lives and delay taking advantage of new opportunities, no matter how beneficial or cool they are. However, we’ve found at Peer Insight that it is important to take advantage of those new opportunities, especially where we can sharpen our skills as innovation consultants and communication designers.
What advice would you give your best friend? Business advice, I mean. I've had to think about this question once or twice a year for the past decade. Recently I came across some advice I offered to a not-too-close-friend four years ago. He said, "I have to create organic growth, not just incremental but real (double-digit) growth. That's what you do, right? What should I do?"
We love thinking about the future and behavior change at Peer Insight, and we know how easy it is to lose sight of your resolutions a few months into the year. So, we've adapted our design brief–a tool we use to stay focused on our project objectives–to help you set and keep your New Year's resolutions.
Considering a non-traditional MBA recruiting path? We’ll you’re in for a roller coaster ride in your second year, but it may be worth it. I went through it, so I thought I’d share my story and the few pearls of wisdom I can offer.