Peer Insight is an innovation consultancy. We merge the creativity of design thinking with the smarts of business strategy to guide companies down the path of sustainable growth.

Why Large Companies Can Afford to Fail

Most articles that address failure speak about it in high-level, general terms, leaving readers with the burden of unraveling this on their own. Peer Insight's VP and COO, Natalie Foley, helps demystify our culture's focus on failure.

Peer Insight's Tim Ogilvie Has a Habit of Turning Around Enterprises

What do an auto-insurer, a nursing-home provider and a pharmaceutical company have in common? All have worked with Peer Insight's CEO, Tim Ogilvie, to leverage consumer habits in the design of innovative services. This Washington Post article profiles Ogilive's experience in using the principles of behavior change to turn around enterprises.

Peer Insight and UVA's Darden School of Business to Celebrate the Release of The Designing for Growth Field Book 

On April 10th, Peer Insight and the University of Virginia’s Darden School of Business hosted an evening of design thinking decadence.

Peer Insight and AARP Help Baby Boomers Reimagine Their Lives

A commercial for AARP's Life Reimagined platform aired during the Oscar's last week. From storyboards to running a live Alpha test of the web portal, we're excited to see it touching and changing people's lives. 

Read about our work with AARP >


A New Strategy for Framing Your Innovation Work

Channeling advice from an acting coach, a veteran consultant and some graduate students, innovation consultant Bree Groff suggests a different approach for your next innovation team meeting.

In Innovation, Don't Confuse Luck with Getting it Right

Innovation is hard work, not just a flip of the coin. The best entrepreneurs—the ones to mimic— are the ones who know how to fail, and don't confuse luck with getting it right.