Peer Insight is an innovation consultancy. We empower people to be fearless explorers of new services, new experiences, and new business models through design thinking and the principles of entrepreneurship.
In organizations, we standardize to lessen anxiety and create rules to set expectations. However, being comfortable in what we know and habituating to familiar processes lead us astray - and can lead us to continue on in a process that no longer works for the new people who are a part of it.
It is important to design for all your user groups not just the end user when creating experiences with human-centered design. A key example is the difference between Uber and Lyft and why Lyft is seemingly winning in the marketplace.
Harvard Business Review tells us platforms are the dominant business model and we've found the same thing across 11 years of helping clients build new services. So armed with HBR's depiction of WHAT a platform is, I'll share with you HOW to build one for your organization.
A fairly recent addition to my workflow preferences is the use of actions in Adobe applications. In this post, I want to share with you what an action is, the advantages they serve in your design workflow, and some of my favorite actions that I've created.
A successful corporate incubator or accelerator depends upon three things: people, people, and people. That’s what I learned by speaking with the heads of corporate incubators at 12 blue chip corporations in the past eight weeks.
Intrapreneurs possess the entrepreneurial chops to translate customer insights into compelling business concepts, in addition to being savvy navigators of the corporate environment. Here are 5 traits of successful intrapreneurs that we've witnessed in our work with some of our inspiring clients.
Ever wonder why people get so excited for March Madness? Here's 6 reasons why March Madness perfectly unites sports and service design to make one of the best sport experiences of today.
After you’ve applied your human centered design skills to understand your customer’s jobs-to-be done, identify their unmet needs, and develop a blueprint for a hypothetical service that meets those needs, it’s time to up the fidelity of your research by creating service experiences that live in the market.
I was a reader before I was a designer, and naturally I spend a great deal of time collecting books on graphic design. Most of what I initially found, in the form of designer magazines and art books, contained banal information that is easily found online.
At Peer Insight, when we’re designing new service innovations, we’ve found the traditional VCA limiting in that it only tells part of the story. So, we use value constellations instead. Check them out!