Peer Insight is an innovation consultancy. We empower people to be fearless explorers of new services, new experiences, and new business models through design thinking and the principles of entrepreneurship.
In surveying the corporate innovation landscape, we see too many projects get too far down the road before failing, taking too many valuable resources with them. Our clients ask, "How can we increase the odds of success at such an early stage of the game?" Our answer, "Stake it!" and engage third parties to complete the experience. It's resource efficient and helps your firm place more small bets and learn at a fast pace. Learn more
Design thinkers have all sorts of tools to get helpful feedback from users. Visual stimulus or even prototypes can get users talking, but sometimes it’s what they don’t say that speaks the loudest. When an interviewee is silent that’s when design thinkers need to exercise their emotional intelligence. Psychology Today defines emotional intelligence as “the ability to identify and manage your own emotions and the emotions of others."
Corporate ventures face extreme pressure to succeed early and often. From the outset, it’s important to confirm that there is a real pain the venture is solving for and that it makes sense for your organization to solve it. But what comes next? Director, Clay Maxwell, explores the ten risk factors you should consider when bringing a corporate venture to market.
I spend more time at my desk than I do anywhere else (it’s a close tie with sleeping in bed). While a lot of my graphic design peers prefer working in coffeehouses, I’ve always found that having a solid battlestation helps me get higher quality work done faster.