Peer Insight is an innovation consultancy. We empower people to be fearless explorers of new services, new experiences, and new business models through design thinking and the principles of entrepreneurship.
What advice would you give your best friend? Business advice, I mean. I've had to think about this question once or twice a year for the past decade. Recently I came across some advice I offered to a not-too-close-friend four years ago. He said, "I have to create organic growth, not just incremental but real (double-digit) growth. That's what you do, right? What should I do?"
We love thinking about the future and behavior change at Peer Insight, and we know how easy it is to lose sight of your resolutions a few months into the year. So, we've adapted our design brief–a tool we use to stay focused on our project objectives–to help you set and keep your New Year's resolutions.
Considering a non-traditional MBA recruiting path? We’ll you’re in for a roller coaster ride in your second year, but it may be worth it. I went through it, so I thought I’d share my story and the few pearls of wisdom I can offer.
When I was 19, I volunteered for Army Airborne School. For two weeks the infamous Black Hats – tough-as-leather Sergeants who prepare soldiers to jump from planes – tested our mettle through ground-based training. Slowly, the ranks thinned to those who were fit enough and focused enough to jump successfully.
Design thinkers and innovators know the power of small teams. They are lean and mean, nimble and entrepreneurial. That’s why we honor them at Peer Insight. But sometimes in innovation, you need a bigger group, and that's when dots can help.
Design thinkers have all sorts of tools to get helpful feedback from users. Visual stimulus or even prototypes can get users talking, but sometimes it’s what they don’t say that speaks the loudest. When an interviewee is silent that’s when design thinkers need to exercise their emotional intelligence. Psychology Today defines emotional intelligence as “the ability to identify and manage your own emotions and the emotions of others."
I spend more time at my desk than I do anywhere else (it’s a close tie with sleeping in bed). While a lot of my graphic design peers prefer working in coffeehouses, I’ve always found that having a solid battlestation helps me get higher quality work done faster.
“Intuition versus Experiments” is the classic false choice. Of course the right answer for entrepreneurs and corporate innovators (who are the same, in many ways) is to choose both. In that order.
My husband and I are having a baby next week (if all goes as planned!) and we had decided on the name Clara. It was one of the first names we thought of, and it sounded lovely to both of us. But this past week, we admitted to each other that we were only feeling 95% about it, so we made the trip back to the drawing board.
It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.