Peer Insight is an innovation consultancy. We empower people to be fearless explorers of new services, new experiences, and new business models through design thinking and the principles of entrepreneurship.


Business Design: A Different Approach to Innovation

Can we consider both design and business needs simultaneously, and parallel prototype a new customer experience and a new business model? Director, Clay Maxwell posits how to use some of the designer’s toolkit to consider business problems. 


Peer Insight CEO Tim Ogilvie to Give Keynote at DesignDC, Oct 1 – 3

The DesignDC Conference brings together Washington-area designers, architects, planners, and building industry professionals for a dialogue on technology and innovation. We're excited for Tim to join the discussion with a keynote addressing design and the current innovation environment.

Facilitating Home Energy Optimization Through Design Thinking

Peer Insight partnered with a regional energy utility to explore new services to solve a timely challenge: consumer home energy management. The combined client-consultant team uncovered new insights and opportunities to serve customers. Read more about the project >


Discover New Revenues with a Products-to-Services Project

In an economy where services make up nearly 80% of the national GDP, product-centric companies are seeing their profit margins eroding. Transitioning your business to include a service-based offering will open up new opportunities for top-line growth. Not sure where to start? Learn more about our products-to-services projects >

How to Build a Team of Empathetic Innovators

Is there a magic formula to hiring the right people—the ones geared for empathy, ambiguity and gratitude? At Peer Insight, we believe it starts with the basics: curiosity, discernment and adaptiveness. Director, Jessica Dugan, walks us through the attributes innovators should possess.


Hey, You, Design Thinker! Do You Think You're Observant?

In design thinking, starting with observations is critical. To truly understand our user, we need to see them as they are, which begins with just absorbing, not interpreting. VP/COO, Natalie Foley, challenges you to take our quiz.