How Design Thinking Helped Name Our Baby

How Design Thinking Helped Name Our Baby

My husband and I are having a baby next week (if all goes as planned!) and we had decided on the name Clara. It was one of the first names we thought of, and it sounded lovely to both of us. But this past week, we admitted to each other that we were only feeling 95% about it, so we made the trip back to the drawing board. 

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The Design Brief: a North Star for Any Project

The Design Brief: a North Star for Any Project

It’s easy to lose track of the big vision when you’re in the weeds of a project. That’s why it is important to have a Design Brief so it can help ground you and your team as the opportunity you’re tackling gets more wicked. Simply put, your Design Brief is a charter, the North Star, for your project.

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The Right Strategy for Growth: Implants or Exercise?

The Right Strategy for Growth: Implants or Exercise?

When it comes to the optics of fitness, the vast majority of us prefer natural methods—diet, exercise, more and better sleep—to the artificial shortcuts. So why then does business seem obsessed with implants and bolt-ons?

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In Service Innovation, Sometimes Less is More

In Service Innovation, Sometimes Less is More

I need to begin with a little self confession. I fly frequently and have flown enough miles to be one of the privileged few that gets to board before everyone else most of the time.

I recently decided to extend my vacation a couple of days and, as a result, I needed a new ticket home. Rationalizing that flying Spirit could not be any worse than my recent experience of winter camping when it was 20 below zero, I chose the significantly cheaper Spirit flight over my preferred status airline. How bad could it be?

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Extuition. And Why Consultants Invent Words

Extuition. And Why Consultants Invent Words

Have you ever noticed how consultants tend to invent words? My favorite invented word in recent years is “dimensionalize.” As in, “First we need to dimensionalize the problem.” It highlights one of the most common ways consultants invent words, which is verbing a noun. (If you’re reading carefully, you’ll notice that “verbing” is an example of that, too.)

I’m here to tell you, it’s not a plot against the world, or even a gambit to raise fees. Consultants are just, I dunno, endowed with the gift of neologism.

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