Innovation Could Mean Competing on Delight

Innovation Could Mean Competing on Delight

My husband and I are in the market for a larger apartment. We’ve done our homework: figured out our desired neighborhood, calculated our budget, and estimated the minimum square footage we’re after. We’ve found that our budget allows us to consider 80% of the apartments in our fairly reasonable search criteria. After you’re done competing on price, and after you’re done competing on features, you’re left to compete on delight. 

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In Your Innovation Tool Kit: Design Criteria

In Your Innovation Tool Kit: Design Criteria

Setting Design Criteria is a transitional technique for going from abundant data to a single solution. It is also a translational tool to summarize specifications for your new offering as dictated by prior research, and typically informs the creation of a prototype to then be tested further. Follow the simple format in the 4-minute video overview to create Design Criteria for your growth project.

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Three Tools to "Design Think" your Business Model

Three Tools to "Design Think" your Business Model

At Peer Insight I get the opportunity to talk to many companies and individuals who are very fluent in design thinking — but many are only applying this practice to one side of challenge: the user side. Although there has been much discussion around using design thinking on your business model, it seems that few people are actually integrating it as part of their practice.

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Customer Journey Mapping in 3 Simple Steps

Customer Journey Mapping in 3 Simple Steps

Customer journey mapping, or experience mapping, is a simple but useful tool to have in your design thinking toolkit. A journey map can be created as a hypothesis before you go into the field for customer research, or after research as a synthesis of your findings. Watch this 4-minute video to learn how you can create a customer journey map in three simple steps. 

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Get Out Your Design Thinking Whetstone

Get Out Your Design Thinking Whetstone

We need to think of design thinking “tools” as a whetstone for your creativity. Design thinking is not a linear process and the outcomes are not always effective—quite the opposite! Design thinking is a creative mindset that embraces getting lost in the woods — failing early and failing often in order to learn as much as possible. 

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