The Democracy of the Dot

The Democracy of the Dot

Design thinkers and innovators know the power of small teams. They are lean and mean, nimble and entrepreneurial. That’s why we honor them at Peer Insight. But sometimes in innovation, you need a bigger group, and that's when dots can help.

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Exercising Your Emotional Intelligence: Observing the Unsaid

Exercising Your Emotional Intelligence: Observing the Unsaid

Design thinkers have all sorts of tools to get helpful feedback from users. Visual stimulus or even prototypes can get users talking, but sometimes it’s what they don’t say that speaks the loudest. When an interviewee is silent that’s when design thinkers need to exercise their emotional intelligence. Psychology Today defines emotional intelligence as “the ability to identify and manage your own emotions and the emotions of others."

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First Comes Intuition, Then Comes Experiments

First Comes Intuition, Then Comes Experiments

“Intuition versus Experiments” is the classic false choice. Of course the right answer for entrepreneurs and corporate innovators (who are the same, in many ways) is to choose both. In that order.

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How Design Thinking Helped Name Our Baby

How Design Thinking Helped Name Our Baby

My husband and I are having a baby next week (if all goes as planned!) and we had decided on the name Clara. It was one of the first names we thought of, and it sounded lovely to both of us. But this past week, we admitted to each other that we were only feeling 95% about it, so we made the trip back to the drawing board. 

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