Iteration: the Key Ingredient to Innovation

Iteration: the Key Ingredient to Innovation

When creating something new, iteration describes the process of refining your idea or concept. The spirit of entrepreneurship urges us towards iterating in small steps towards “better” instead of hoping one large step gets us to “best."

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Discovering Unmet Customer Needs: What is Their "Rock"?

Discovering Unmet Customer Needs: What is Their "Rock"?

Design research is somewhat about hearing your customer’s needs as they explain them to you, but it’s much more interesting when it’s about stumbling upon needs your customer doesn’t even know they have. What is the “rock” in your customer’s path? 

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What Design and Innovation Apps are You Using?

What Design and Innovation Apps are You Using?

As a busy consultant balancing the many demands of innovation, I am always curious to discover the tools others are using to be productive in their work. With so many applications available, I often wonder what others are using to brainstorm ideas or create prototypes. Below are some of the applications I am currently testing in my daily work. 

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Build a Team of Empathetic Innovators

Build a Team of Empathetic Innovators

A few weeks ago, the team at Peer Insight blew my mind when they surprised with a half-day long celebration of  ... me. They called it Fest O' Jess and for a whole afternoon I was honored with messages of gratitude and memories (both good and bad) of my time with the firm, all the while partaking in two of my favorite activities: beer and history. I walked away feeling humbled and awe struck. And I wondered, how did I become so fortunate to find a career and colleagues this amazing?

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