Customer Journey Mapping in 3 Simple Steps

Customer Journey Mapping in 3 Simple Steps

Customer journey mapping, or experience mapping, is a simple but useful tool to have in your design thinking toolkit. A journey map can be created as a hypothesis before you go into the field for customer research, or after research as a synthesis of your findings. Watch this 4-minute video to learn how you can create a customer journey map in three simple steps. 

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Get Out Your Design Thinking Whetstone

Get Out Your Design Thinking Whetstone

We need to think of design thinking “tools” as a whetstone for your creativity. Design thinking is not a linear process and the outcomes are not always effective—quite the opposite! Design thinking is a creative mindset that embraces getting lost in the woods — failing early and failing often in order to learn as much as possible. 

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Apple's Unfair Advantage

Apple's Unfair Advantage

As a proud Android user, it was hard not to notice Apple’s announcement of the iPhone 6 and Apple Watch earlier this month. Apple’s ability to combine great hardware with great software designs can tempt even the most loyal Android user to convert to the their ecosystem — a sin of which I am guilty. 

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Looking to Innovate? Let me Play Angel's Advocate

Looking to Innovate? Let me Play Angel's Advocate

How often do you hear, “Let me play devil’s advocate?" Once a week? Every other meeting? You might think there’s good money in the devil’s advocacy, but have you ever heard someone say, “Let me play angel’s advocate for a minute?” Probably not. We’ve all certainly heard the “devil’s advocate” invoked and, for innovation purposes, all too often. But can you actually play "angel’s advocate?"

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Best Practices in Corporate Innovation: Borrowing from Entrepreneurs

Best Practices in Corporate Innovation: Borrowing from Entrepreneurs

The difference between intrapreneurs and entrepreneurs? Some pretty big differences, indeed. So, where might it behoove corporations to replicate entrepreneurial realities in-house? Read on for a beginning list. 

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