The Most Boring Piece of Design Thinking Advice

The Most Boring Piece of Design Thinking Advice

It’s been many years since I learned a skill that was just, well, so NEW for me. At work, I am faced with new situations all the time, but, really, they all fit cozily within somewhat of a familiar realm. Minutes after resting that violin under my jaw, I was struck by what a fascinating experience it was to learn something so new as an adult.

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Design Thinking for 8th Graders

Design Thinking for 8th Graders

Back in October, we had an exciting and atypical opportunity arrive at our front steps — twenty 8th graders eager to learn about design thinking! Peer Insight was fortunate to host students from Merry Hill School Sacramento for a mini-design thinking workshop. The challenge they set out to tackle was the cafeteria experience, and boy did the students have a lot of ideas

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Design Thinking: Embrace your Belief in the Unknown

Design Thinking: Embrace your Belief in the Unknown

When Peer Insight helped Pfizer consider how 25-35 year-olds might overcome their smoking habit, I was deeply anxious. That’s a chemical addiction, right? Same thing happened when we joined with AARP recently to consider how 50-something African American women make food choices in the face of a Type 2 diabetes epidemic in their community. Can we address these challenges? I don’t know. But I know how to know. 

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Use Design Thinking to Explore your Uncommon Sense

Use Design Thinking to Explore your Uncommon Sense

I was at a workshop recently when a young participant approached me with an existential remark. She said, “This whole Design Thinking process is great and all, but Design Thinking just seems like common sense to me.” Why wouldn’t you research your customer’s needs before investing in solutions? Why wouldn’t you save money by prototyping concepts before sinking dollars into an unproven offering? Why wouldn’t you collaborate with key stakeholders across your organization? It all sounds like common sense.
 

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Innovation Could Mean Competing on Delight

Innovation Could Mean Competing on Delight

My husband and I are in the market for a larger apartment. We’ve done our homework: figured out our desired neighborhood, calculated our budget, and estimated the minimum square footage we’re after. We’ve found that our budget allows us to consider 80% of the apartments in our fairly reasonable search criteria. After you’re done competing on price, and after you’re done competing on features, you’re left to compete on delight. 

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