This "short course" provides weekly lessons, including case studies and templates, that help corporate innovation teams integrate a new offering into your core business - we call it the "Spin-In"!
New lesson released each week
Each lesson takes less than 6 minutes
Case studies graphics and behind-the-scene photos
Simple, ready-to-use templates provided
For large businesses, getting traction isn't enough. Once your new business spins-up, it needs to scale-up and spin-in. Here's how to tilt the playing field for the spin-in.
Stop exploring white space, with nothing to show but red ink. Instead, learn how to find "purple oceans" that connect to your scaling advantages.
For corporates, there are six exit options for organic growth. Start with the spin-in options in mind.
When you set these up right, it lets spin-in teams run validation experiments without long pauses for investor alignment.
These 5 tests are the shortcuts you need to get to MVP in months and post-revenue within Year 1.
Partnerships for the spin-in should be frequent, temporary, and opportunistic. Otherwise you end up working for the partnership, instead of vice versa.
Pivots are a test of will and skill for the whole team. Here are the principles for knowing When, and figuring out How.
The adversarial model is dead. Pitching is dead. Here's how to put your leaders in a position to set milestones, encourage venture teams, and guide successful spin-ins.
Has built spin-ins for firms including Nike and DTE. Most recently spun-in Addie, age 1!
Engineer, innovator, and maker of killer digital products. Not to mention homemade hot sauce.
Thinks big and does validation testing in his sleep. Just ask J&J. As long as he has his stretchy pants.
Her launches span healthcare to fintech to edtech. And now with her pooch Manny, seniortech.
Battle stripes from his IoT startup help him chart the path from 0 to 1. Then he takes a cookie break.
