Our venture process is customized to your organization, based on your unique opportunities and resources. We will help you establish an appropriate governance process to create the conditions for successful venture-building.
What people “Say” is often different from what they “Do.” Early prototype testing is how our venture teams get to the commercial truth.
We test and refine key go-to-market variables (e.g., the business model, pricing, customer acquisition, fulfillment, and partnerships) to ensure the venture has the right ingredients to be profitable, sustainable, and scalable.
We stand up your venture, getting your first customers and revenues while we develop your scaling strategy.
We leverage human-centered design and lean start up methods to design, test, & launch new offerings so you can reach your goals in weeks or months, not quarters or years.
Good framing helps you see what was always there, but hidden. We will frame the opportunity together, then align on project goals, methods, timing, and roles.
Defined learning plan
With your strategic objectives and capabilities as a foundation, we explore your users and market forces to uncover new growth opportunities.
Discovery research, market scans, and SME interviews
Early adopter and target customer definition
We develop product concepts and execute multiple learning experiments, in parallel, to gather “Say” and “Do” data, in-market, against our biggest make-or-break assumptions.
Rapid prototypes for testing
Initial business model and early adopter insights
We create a live end-to-end experience for the first cohort of users. We get first revenues, even though the back-end is scrappy and affordable to enable pivots.
MVP feature set defined
Business model insights with willingness to pay/refer
We make sure you have the clarity, confidence, and roadmap to drive forward.
Plug and play new offering
Clear scalability requirements
Our team does what it takes to learn at high speed, from facilitating research and design to customer acquisition, analytics, customer service, and more.
Early Adopter Profiling
MVP Feature Set Definition
Commercial Feature Set Definition
Service Mapping and Blueprint Design
Commercial Thesis Development
Tripwires and Success Milestones
Early Adopter and Target Customer Definition
Business Model Design and Validation
Pitch Deck Tests
Ads, Landing Page and Channel Testing
Go to Market Strategy
Revenue Model Definition
Team Capability Building
Collaborative Design Sessions
Product and Business Building Sprints
Roadmap Creation Sessions
Executive Alignment Sessions
Stakeholder Management Support
Resource and Funding Request Strategy