We lead with thoughtful questions, knowing that even when we don’t have the answer, we have the confidence and discipline to find it. Through engaging our peers, clients, and the outside world, we discover new possibilities.
We set pure intentions and share them openly. Our transparency helps us navigate ambiguity by building and maintaining trust with our peers and clients.
We serve others by always considering how we can use our resources and abilities to improve the experiences and outcomes of those around us.
We are wired to explore the unknown. We do this by framing up challenges in ways that encourage break-through thinking and improving our ideas by experimenting in the market early and often.
We run affordable experiments to get further, faster. By considering if there is a scrappier approach that would still deliver meaningful outcomes, we make right-sized investments and gain the confidence we need to move forward.
We make time to notice and celebrate what others do to make our success possible. Our practice of sharing gratitude sustains us.
We aspire to do big things in a world filled with huge unknowns. Our curiosity and grit allow us to accelerate growth within ourselves and others.
We actively elevate and prioritize social equity in our teams and our work. Empathy is our tool for fostering inclusive behavior as we push back against systems of privilege and bias.