Tim Ogilvie




Tim is happiest when he’s exploring new places. Whether it’s a new customer, a new business model, or a new venture, he is drawn to the challenge of pattern-finding and rapid experimentation. It makes sense. Prior to forming Peer Insight in 2004, he was a software startup CEO, a strategy consultant, and an Army brat. At Peer Insight, Tim has helped pioneer the emerging methods of design thinking, including co-authoring two best-selling books on the subject: Designing for Growth and The Designing for Growth Field Book. He has navigated failure and success (usually in that order) on breakthrough growth projects for Hewlett-Packard, Johnson & Johnson, ArcBest, AARP, Procter & Gamble, Marriott, and The Hartford. Tim’s education includes a Masters in Computer Integrated Manufacturing Systems from Georgia Tech and a BA from the University of Virginia.

Clients I've Been Privileged to Serve

What Inspires Me

Clients. When you work in innovation and growth, your clients are the leaders in their organizations who think they can change the world – sometimes despite all evidence to the contrary. Their enthusiasm is infectious.

A Favorite Moment at Peer Insight

Hands down, it’s the “Go” meeting right before we launch a live MVP test. Everyone is in the room, nervous but ready, palms sweaty, just like in a heist film. Wanting a few more dry runs, but knowing we have to put this new product into the world. Bonds are forged among peers in that moment, knowing things will go wrong and we’ll hustle to fix them. This level of trust and vulnerability feels unique to venture-building, and I wouldn’t trade it.

What I Love

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