Ben Satterlee




With a background in industrial design, user research, and business-building, Ben brings a Swiss Army Knife approach to his work in design strategy. He loves any opportunity to help others by way of design, especially while striking the balance between left and right brain thinking.

Before Peer Insight, Ben worked as an industrial designer and co-founder of two separate companies: an industrial design studio and a prosthetic design startup. Within his industrial design studio, he led projects and brought physical products to life for clients in a wide range of industries; from furniture, toys, and boat design to footwear featured in New York Fashion Week. Within his prosthetic design startup, Ben acted as User Research Lead. He led research with a diversity of prosthetic arm users to gain insight into where they needed more support from today’s industry. Through his startup journey he gained investment and participated in a startup accelerator studio to help bring this vision to life.

Ben lives in Chicago, IL, and he holds a B.A. in Industrial Design from Iowa State University.

Clients I've Been Privileged to Serve

What Inspires Me

I’m most often inspired by exploring new places, trying new things, hearing others tell stories, immersing myself in art and nature, and learning from my design mentors and teammates.

A Favorite Moment at Peer Insight

Every time my project team travels to work together, I come back with new favorite memories. I always appreciate the quality time I get to spend with my peers and the many, many laughs and light-hearted moments we share while collaborating. Specifically, right after a client workshop in Los Angeles, my team went to the beach to watch the sunset. This was the first time I had seen the Pacific, and the first time I had the opportunity to see months of my work at PI stand up in front of a client. We had worked so hard to prepare for this workshop, and it brought me so much joy to watch the client team collaborate and make decisions over deliverables that I created. After the workshop, we sat on the beach in our professional attire, watching the sunset, exchanging reflections, and laughing when the tide suddenly pulled my dress shoes into the ocean. Sharing this moment felt like such catharsis after all the hard work and personal milestones achieved in my first few months on the team.

What I Love

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