Experimentation is an essential part of innovation. It is the link between generating new ideas and putting them into practice. We are constantly experimenting in our daily lives, and organizations place great value on testing new products, services, and strategies. Yet there is a shortage of actionable guidance on how to design and execute high-quality experiments for practical purposes.
So our former CEO, Natalie Foley joined our co-writer on Designing for Growth, Jeanne Liedtka, to create a handbook for running in-market experiments, using Peer Insight case studies from Nike and the Project Management Institute to illustrate the methodology.